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Chicas Modernas and Chinas Poblanas : international and national influences in the Mexican beer industry and its advertisements : 1910-1940
Pierce, Gretchen - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 63-100
The Mexican beer industry in general, and advertising in particular, contained both international and national … iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the …
Persistent link: https://www.econbiz.de/10014555652
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Market entry strategies for the consumer goods industry in the PR China : an empirical study on the beer and soft drink industry
Dony, Alexander George Constant - 1998
Persistent link: https://www.econbiz.de/10000656555
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Sarft Regulation 17 and China's Beer Market
Png, Ivan P. L. - 2005
characters. This case discusses the impact of Regulation 17 on the markets for advertising and beer …
Persistent link: https://www.econbiz.de/10014062775
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The sleeping dragon : investigating the "Chinese craft beer revolution" through the lens of generational cohorts
Bauman, Matthew J.; Yuan, Jingxue; Williams, Helena A.; … - In: Case studies in the beer sector, (pp. 117-130). 2021
Persistent link: https://www.econbiz.de/10012504262
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A Comparison of the Beer and Penn Effect Models via Their Applications in the Renminbi Valuation
Zhang, Zhibai - 2015
The behavioral equilibrium exchange rate (BEER) and the Penn effect models are compared via their applications on the … setting, the Penn effect model can be viewed as a special form of the BEER model; however, the latter includes many other … comparison, each model’s findings from the BEER model are only partly reasonable but each model’s findings from the Penn effect …
Persistent link: https://www.econbiz.de/10014167043
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Managing trade : evidence from China and the US
Bloom, Nicholas; Manova, Kalina; Van Reenen, John; Sun, … - 2018
We present a heterogeneous-firm model in which management ability increases both pro- duction efficiency and product quality. Combining six micro-datasets on management prac- tices, production and trade in Chinese and American firms, we find broad support for the model's predictions. First,...
Persistent link: https://www.econbiz.de/10011864551
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Managing Trade : Evidence From China and the US
Bloom, Nicholas - 2018
We present a heterogeneous-firm model in which management ability increases both production efficiency and product quality. Combining six micro-datasets on management practices, production and trade in Chinese and American firms, we find broad support for the model's predictions. First, better...
Persistent link: https://www.econbiz.de/10012917171
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Managing Trade : Evidence from China and the US
Bloom, Nicholas - 2019
We present a heterogeneous-firm model in which management ability increases both pro- duction efficiency and product quality. Combining six micro-datasets on management practices, production and trade in Chinese and American firms, we find broad support for the model's predictions. First, better...
Persistent link: https://www.econbiz.de/10012898431
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Exploring the influence of cultural elements on Chinese manufacturing quality
Fenwick, David; Daim, Tugrul U.; Iskin, Ibrahim; … - In: Journal of technology management in China 5 (2010) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10003988601
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Consumer-generated media and product labelling : designed in California, assembled in China
Saunders, Stephen G. - In: International journal of consumer studies 34 (2010) 4, pp. 474-480
Persistent link: https://www.econbiz.de/10003997225