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Addressing the advertising of controversial products in China : an empirical approach

Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58

Persistent link: https://www.econbiz.de/10003906565

Controversial product advertising in China : perceptions of three generational cohorts

Fam, Kim-Shyan; Waller, David S.; Fon Sim Ong; Yang, Zhilin - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 461-469

Persistent link: https://www.econbiz.de/10003789915

Attitudes towards sexual images in Chinese advertisements by religion

Waller, David S.; Fam, Kim-Shyan - In: International journal of Chinese culture and management … 3 (2015) 4, pp. 413-425

Persistent link: https://www.econbiz.de/10011386017

Effective advertising in China and India : a study of like and disliked television commercials

Fam, Kim-Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005

Persistent link: https://www.econbiz.de/10003353795

Modelling e-commerce customer reactions : exploring online shopping carnivals in China

Liu, Yang; Li, Qi; Edu, Tudor; Negricea, Costel; Fam, … - In: Economic research 35 (2022) 1,3, pp. 3060-3082

Persistent link: https://www.econbiz.de/10014383574

Like it or not : differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40

Persistent link: https://www.econbiz.de/10009492376

Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?

Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404

Persistent link: https://www.econbiz.de/10008991583

Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction

McNeill, Lisa S.; Fam, Kim-Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185

Persistent link: https://www.econbiz.de/10010367007

Chinese cultural values and personal referral sources in international education choice

Gray, Vaughan; Fam, Kim-Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834

Persistent link: https://www.econbiz.de/10011433669

Advertising dislikeability in Asia : Is there a relationship with purchase intention and frequency?

Fam, Kim-Shyan; S. Waller, David; Cyril de Run, Ernest; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 144-161

Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Persistent link: https://www.econbiz.de/10014674808