Purpose – The purpose of this research is to study creative strategy and execution as opposed to all elements of marketing and advertising standardization. It explores the standardization model (e.g. global, glocal, local, and single case strategy) by examining the international advertising...

This paper analyses the mechanism of how development of producer services improves the productivity of manufacturing through mathematical model. We argue that as an advanced input of manufacturing, producer services not only improve their own efficiency, but also reduce the unit producer cost of...

This paper analyses the mechanism of how development of producer services improves the productivity of manufacturing through mathematical model. We argue that as an advanced input of manufacturing, producer services not only improve their own efficiency, but also reduce the unit producer cost of...

This paper introduces the present situation and the problems of industrial modernization in China, which are explained by the Chinese research scientists from several aspects of its industrial modernization level to make an objective evaluation, as well as the gap between the developed...