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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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2
Marketing via Shangbangs (Chinese business networks)
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
16
(
2024
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10015078112
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3
A synthetic model of Chinese business ethics in business-to-business contexts
Yan, Qiang
;
Hyman, Michael R.
;
Aguirre, Grant C.
;
Zhou, …
- In:
Journal of business-to-business marketing
31
(
2024
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10014514706
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4
The principal–agent problem and its mitigation : a critical historical analysis
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of management history
30
(
2024
)
4
,
pp. 615-636
Persistent link: https://www.econbiz.de/10015420470
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5
A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
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