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Intensity and diversity of internationalization among small and medium-sized exporters in China

Mac, Lancy; Evangelista, Felicitas - In: Multinational Business Review 24 (2016) 3, pp. 229-248

Purpose This study aims to gauge the interactive effect of export intensity and diversity on export performance among exporters in an emerging economy and explore the moderating effect of export intermediaries on the internationalization–export performance relationship....

Persistent link: https://www.econbiz.de/10014932084

Culture-based values and management style of marketing decision makers in six Western Pacific Rim countries

Albaum, Gerald; Yu, Julie; Wiese, Nila M.; Herche, Joel; … - In: Journal of global marketing 23 (2010) 2, pp. 139-151

Persistent link: https://www.econbiz.de/10003979378

Intensity and diversity of internationalization among small and medium-sized exporters in China

Mac, Lancy; Evangelista, Felicitas - In: Multinational business review 24 (2016) 3, pp. 229-248

Persistent link: https://www.econbiz.de/10011552166

Transforming learning into export performance by Chinese firms

Mac, Lancy; Evangelista, Felicitas - In: Asia Pacific business review 23 (2017) 4, pp. 493-508

Persistent link: https://www.econbiz.de/10012154031