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The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua; Yang, Zhilin - In: International marketing : emerging markets, (pp. 137-153). 2011
Persistent link: https://www.econbiz.de/10008937374
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The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang; Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 24 (2011) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
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The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua; Yang, Zhilin; Liu, Ning Rong - In: Journal of global marketing 22 (2009) 3, pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
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Understanding the differences between Chinese and Western business practices : insights into Confucian philosophy
Zhu, Nibing; Yang, Zhilin; Cai, Shaohan; Sun, Haohao - In: European journal of international management : EJIM 17 (2022) 2/3, pp. 180-197
Persistent link: https://www.econbiz.de/10012887484
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Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009), pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
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Implementing supply chain information integration in China : the role of institutional forces and trust
Cai, Shaohan; Jun, Minjoon; Yang, Zhilin - In: Journal of operations management 28 (2010) 3, pp. 257-268
Persistent link: https://www.econbiz.de/10003973599
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Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
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Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
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Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
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Toward a gatekeeping perspective of insider-outsider relationship development in China
Gao, Hongzhi; Knight, John G.; Yang, Zhilin; … - In: Journal of world business : JWB 49 (2014) 3, pp. 312-320
Persistent link: https://www.econbiz.de/10010399377