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An unconventional approach to intellectual property protection : the case of an Australian firm transferring shipbuilding technologies to China
McGaughey, Sara L.; Liesch, Peter Wayne; Poulson, Duncan - In: Journal of world business : JWB 35 (2000) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10001463353
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An unconventional approach to intellectual property protection : the case of an Australian firm transferring shipbuilding technologies to China
MacGaughey, Sara L.; Liesch, Peter Wayne; Poulson, Duncan - In: Managing international business ventures in China, (pp. 319-340). 2001
Persistent link: https://www.econbiz.de/10001785451
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Business communication in interactions between Mainland Chinese and Western firms through Hong Kong Chinese intermediaries
Trimarchi, Michael; Liesch, Peter W. - In: European Journal of Marketing 40 (2006) 11/12, pp. 1210-1235
Purpose – The paper aims to analyse the nature of business communication and its influence on relationships development between Hong Kong Chinese intermediaries sourcing from Mainland Chinese sellers involved in manufacturing for sale to Western buyer firms. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014722366
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A study of compatibility variation across Chinese buyer‐seller relationships
Trimarchi, Michael; Liesch, Peter W.; Tamaschke, Rick - In: European Journal of Marketing 44 (2010) 1/2, pp. 87-113
Purpose – The purpose of this paper is to study compatibility variations in buyer‐seller relationships between Mainland Chinese firms and Hong Kong Chinese buyer firms that act as intermediaries to markets in the West. Design/methodology/approach – Data are drawn from 19 multiple...
Persistent link: https://www.econbiz.de/10014722623
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A study of compatibility variation across Chinese buyer-seller relationships
Trimarchi, Michael; Liesch, Peter Wayne; Tamaschke, … - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 87-113
Persistent link: https://www.econbiz.de/10003949197
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The role of behavioral, normative, and control beliefs in the consumption of Australian products and services by Chinese consumers
Smith, Joanne R.; Liu, Shuang; Liesch, Peter Wayne; … - In: Australasian marketing journal 18 (2010) 4, pp. 206-213
Persistent link: https://www.econbiz.de/10008738313
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Performance shortfalls and outward foreign direct investment by MNE subsidiaries : evidence from China
Deng, Ziliang; Li, Tingting; Liesch, Peter Wayne - In: International business review : the official journal of … 31 (2022) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10013206782