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Persistent link: https://ebvufind01.dmz1.zbw.eu/10003609241
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003683560
Purpose – The purpose of this study is to explore the franchise relationship in China, focusing on the relational constructs of power, control, support and conflict in this developing franchise environment. Agency theory has dominated franchise research. A more rounded theoretical...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014723777
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010429771