Manufacturing opportunities in urban China have led to the mass migration of over 270 million rural residents to urban areas. We investigate the resulting upheaval in Chinese society using a macromarketing framework, especially the effect on the family unit. A qualitative study of 34 adult...

Purpose – This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment. Design/methodology/approach – The paper reports findings from semi-structured interviews with high school students which examine teenagers’ guidelines...