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Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106

Persistent link: https://www.econbiz.de/10009504546

The role of brand image congruity in Chinese consumers' brand preference

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The role of brand image congruity in Chinese consumers' brand preference

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: Journal of Product & Brand Management 21 (2012) 1, pp. 26-34

Purpose – This study aims to examine the role of functional and symbolic image congruity in Chinese consumers' brand preferences in the auto market, and the role of brand familiarity in moderating the relationship between brand image congruity and consumers' preferences....

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Relationships between bidirectional work-family interactions and psychological well-being

Zhang, Xi-chao; Siu, Oi Ling; Hu, Jing; Zhang, Weiwei - In: Journal of personnel psychology 13 (2014) 2, pp. 87-96

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The analysis of Laminaria japonica industry and international trade situation in China

Yue, Hao; Sun, Yingze; Hu, Jing; Zeng, Shouying; … - In: Proceedings of selected articles of 2013 World …, (pp. 39-51). 2014

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Confucius, cars, and big government : impact of government involvement in business on consumer perceptions under Confucianism

Ackerman, David; Hu, Jing; Wei, Liyuan - In: Journal of business ethics : JOBE 88 (2009), pp. 473-482

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The mirage of China : anti-humanism, narcissism, and corporeality of the contemporary world

Liu, Xin - 2009

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Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism

Ackerman, David; Hu, Jing; Wei, Liyuan - In: Journal of Business Ethics 88 (2009) 3, pp. 473-482

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Tea tourism development in Xinyang, China : stakeholders' view

Cheng, Shaowen; Hu, Jing; Fox, Dorothy; Zhang, Yuting - In: Tourism management perspectives : TMP 2/3 (2012), pp. 28-34

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Destination brand personality and destination brand attachment : the involvement of self-congruence

Huang, Zhuowei; Zhang, Chaozhi; Hu, Jing - In: Journal of travel and tourism marketing 34 (2017) 9, pp. 1198-1210

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