Cover -- Editorial advisory board -- Sport business in China: current state and prospect -- Values and goals of Chinese sport consumers contrary to American counterparts -- When the future of Chinese soccer is at stake -- Push and pull factors associated with the CTTSL game events between...

Purpose – The purpose of this paper is to analyse the perceived brand equity of professional football clubs on foreign markets as these clubs firmly want to expand and reach a global brand status. Design/methodology/approach – Fitting with an inductive approach, 12 semi‐structured...

Purpose Using Beijing’s bid for the 2022 Winter Olympic Games as an example, the purpose of this paper is to explore the expected social impact of mega-sporting events, as perceived by non-host city residents, and the way in which this perception affects attitudes toward bidding....

Purpose Growth of China’s sport industry has brought tremendous opportunities to sport and non-sport organizations domestically and globally; nonetheless, the enlargement has also raised many challenges. To a great extent, China has chartered into unprecedented new sport business territories....