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The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs
Wu, Wen Kuei; Chiu, Singa Wang - In: Journal of business research : JBR 69 (2016) 9, pp. 3398-3405
Persistent link: https://www.econbiz.de/10011514811
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The impact of customer-salesperson Guanxi and customer dependence upon salesperson influence effectiveness
Wu, Wen Kuei - In: Journal of promotion management : innovations in … 26 (2020) 5, pp. 748-767
Persistent link: https://www.econbiz.de/10012258087
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The Impact of buyer-seller Guanxi positioning in social commerce intention : the Buyer's perspective
Wu, Wen Kuei - In: Journal of small business strategy 32 (2022) 1, pp. 48-57
Persistent link: https://www.econbiz.de/10015395514
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How customer perception of dependence on salesperson and customer-salesperson guanxi determine salesperson influence effectiveness
Wu, Wen Kuei - In: Journal of personal selling & sales management : JPSSM 42 (2022) 1, pp. 12-25
Persistent link: https://www.econbiz.de/10013178129
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The role of buyer-seller guanxi facets and positions in social commerce : an analysis of the buyer's perspective in Taiwan
Wu, Wen Kuei; Wu, Hsiao-Chung; Lai, Chih-Sung - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1266-1284
Persistent link: https://www.econbiz.de/10013391036