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An empirical analysis of Danish companies' experiences in the People's Republic of China
Schlegelmilch, Bodo B. - In: Journal of global marketing 3 (1990) 3, pp. 47-71
Persistent link: https://www.econbiz.de/10001098473
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Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
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Conquering the Chinese market : a study of Danish firms' experiences in the People's Republic of China
Schlegelmilch, Bodo B.; Diamantopoulos, Adamantios; … - In: Perspectives on international marketing - re-issued, (pp. 174-201). 2012
Persistent link: https://www.econbiz.de/10009684056
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003785273
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On the malleable nature of product meaning in China
Eckhardt, Giana M.; Houston, Michael J. - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 484-495
Persistent link: https://www.econbiz.de/10003789920