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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
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Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
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The co-evolution of knowledge management and business model transformation in the post-COVID-19 era : insights based on Chinese e-commerce companies
Li, Honglei; Hu, Qianqian; Zhao, Guangzhi; Li, Bin - In: Journal of knowledge management 26 (2022) 5, pp. 1113-1123
Persistent link: https://www.econbiz.de/10013380907