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Pioneering advantages and entrepreneurs' first-mover decisions : an empirical investigation for the United States and China
Zhao, Yuzhen Lisa; Erekson, O. Homer; Wang, Tang; Song, … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 190-210
Persistent link: https://www.econbiz.de/10010219677
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Designing service quality to survive : empirical evidence from Chinese new ventures
Zhao, Yuzhen Lisa; Di Benedetto, C. Anthony - In: Journal of business research : JBR 66 (2013) 8, pp. 1098-1107
Persistent link: https://www.econbiz.de/10009756187
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A comparative study of pioneer entry decisions in the United States and China
Zhao, Yuzhen Lisa; Song, Michael; Parry, Mark E. - In: The journal of product innovation management : an … 31 (2014) 5, pp. 987-1003
Persistent link: https://www.econbiz.de/10010416902
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Mental models and successful first-mover entry decisions : empirical evidence from Chinese entrepreneurs
Zhao, Yuzhen Lisa; Parry, Mark E. - In: The journal of product innovation management : an … 29 (2012) 4, pp. 590-607
Persistent link: https://www.econbiz.de/10009561561
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First product success : a mediated moderating model of resources, founding team startup experience, and product-positioning strategy
Zhao, Yuzhen Lisa; Libaers, Dirk; Song, Michael - In: The journal of product innovation management : an … 32 (2015) 3, pp. 441-458
Persistent link: https://www.econbiz.de/10011441375