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Tropical cyclones, induced by climate change, are happening more frequently and cause serious damage almost every year in China. For this reason, it is necessary to improve the ability of government, communities and households to adapt to climate change and tropical cyclones. Typhoon Saomai was...
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We explore the linkages between social media marketing activeness and reputational assets on digital platforms with a unique sample of over 8,000 C2C sellers on both Taobao, China’s largest C2C online shopping platform, and Sina Weibo, China’s largest microblogging platform. A unique...
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