Yuan, Ruizhi; Liu, Martin J; Chong, Alain Yee-Loong; … - In: Supply Chain Management: An International Journal 21 (2016) 2, pp. 180-193
Purpose – Despite the growing interest in reverse exchange, studies on the subject from the perspective of consumer participation and motivation remain sparse. Consumers’ participation in reverse exchange is a key component of supply-chain reverse logistics. To address the gap in existing...