//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When materialists intend to re...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
Consumer behaviour
78
Konsumentenverhalten
68
Globalization
22
Cultural identity
20
Kulturelle Identität
20
Globalisierung
18
Canada
15
International marketing
15
Internationales Marketing
15
Online retailing
14
Online-Handel
14
Customer satisfaction
13
Brand management
11
Culture
11
Markenführung
11
Kundenzufriedenheit
9
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Service quality
9
Welt
9
World
9
Brand
8
Brand image
8
Dienstleistungsqualität
8
Ethnic group
8
Ethnische Gruppe
8
Kanada
8
Markenimage
8
Website
8
Internet
7
Internet marketing
7
National culture
7
Nationalkultur
7
Online-Marketing
7
Acculturation
6
Advertising effects
6
Social Web
6
Social integration
6
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
14
Author
All
Laroche, Michel
14
Richard, Marie-Odile
6
Teng, Lefa
4
Nepomuceno, Marcelo Vinhal
2
Yang, Zhiyong
2
Armouch, Farah
1
Bartikowski, Boris
1
Chan, Claudia
1
Cho, Hyuksoo
1
Cui, Xinyu
1
Huang, Liang
1
Kim, Chankon
1
Li, Rong
1
Mazaheri, Ebrahim
1
Paulin, Michèle
1
Ueltschy, Linda C.
1
Yingwei, Ren
1
Zhang, Chun
1
Zhang, Man
1
more ...
less ...
Published in...
All
Journal of business research : JBR
8
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of retailing and consumer services
1
Marketing and multicultural diversity
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
2
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
3
Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
Saved in:
4
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
5
Special section: Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-590
Persistent link: https://www.econbiz.de/10010496131
Saved in:
6
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
7
A family level measure of acculturation for Chinese immigrants
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Chan, Claudia
- In:
Marketing and multicultural diversity
,
(pp. 154-166)
.
2006
Persistent link: https://www.econbiz.de/10003291664
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.
;
Laroche, Michel
;
Zhang, Man
;
Cho, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
Saved in:
10
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
72
(
2017
),
pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->