Background: The aim of this study was to investigate the relationship between the quality of public health insurance and individuals'consumption structure upgrades in China. Methods: This study was conducted using data from a population of 6430 Chinese individuals aged 18 to 70 y from the 2017...

The present study aims to clarify how background factors influence consumers’ intention of purchasing organic food from individual, social, and information perspectives (i.e., health consciousness, self-perceived vegetarian, as well as labeling). Another aim is to explore the moderating role...

This research aims to determine the Chinese millennials' dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige, and brand image when purchasing luxury...