Purpose – This study aims to explore perceptions of healthy/unhealthy eating, and perceptions of various socializing agents encouraging healthy eating, amongst Chinese adolescents. Design/methodology/approach – A survey was conducted of 152 seventh, eighth and ninth grade Hong Kong students....

Purpose – The purpose of this study is to describe the shopping experiences of males and females. The central research question is: what does shopping mean for males and females? The sub‐question related to this central research question is: what are the differences in male and female...

Purpose – To investigate buyer attitudes and behaviour with respect to pirated products, in China, and to present findings potentially usable as the basis for planning effective marketing strategies to counteract this endemic competitive threat facing multinational entrants to the crucial...