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Employer-brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China

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Employer‐brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China

Jiang, TingTing; Iles, Paul - In: Journal of Technology Management in China 6 (2011) 1, pp. 97-110

Purpose – This paper seeks to clarify the process that leads employees and prospective applicants to be attracted to remain with the organization or apply for a job offer in private companies in Zhejiang, China. Design/methodology/approach – The paper applies concepts from marketing to...

Persistent link: https://www.econbiz.de/10014908191