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Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011

Persistent link: https://www.econbiz.de/10008936525

Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011

Persistent link: https://www.econbiz.de/10008987127

Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97

Persistent link: https://www.econbiz.de/10003859934

Wang, Cheng Lu; Siu, Noel Yee-Man; Hui, Alice S. Y. - In: Journal of Asian business 18 (2002) 3, pp. 31-44

Persistent link: https://www.econbiz.de/10001771570

Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256

Persistent link: https://www.econbiz.de/10008647951

Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010

Persistent link: https://www.econbiz.de/10009155592

Niu, Yongge; Wang, Cheng Lu; Dong, Lily C. - In: Industrial marketing management : the international … 42 (2013) 4, pp. 595-607

Persistent link: https://www.econbiz.de/10009779141

Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437

Persistent link: https://www.econbiz.de/10010211323

Wang, Cheng Lu; Li, Dongjin; Barnes, Bradley R.; Ahn, … - In: International business review : the official journal of … 21 (2012) 6, pp. 1041-1051

Persistent link: https://www.econbiz.de/10009747548

Niu, Yongge; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 239-248). 2014

Persistent link: https://www.econbiz.de/10010417714