Owing to the evolving nature of markets, firms’ ability to enact strategic innovation plays an essential role when adapting to environmental changes and maintaining advantages under intense competition. Incumbent firms will exhibit superior performance in sustainable growth if they can...

Firms’ adaptive innovation processes are derived from their swift and flexible responses to environmental changes. Since firms exhibit heterogeneity in their ability to effectively anticipate market moves, some outperform others in developing appropriate innovation processes. Therefore, we...