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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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Marketing via Shangbangs (Chinese business networks)
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 16 (2024) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10015078112
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A synthetic model of Chinese business ethics in business-to-business contexts
Yan, Qiang; Hyman, Michael R.; Aguirre, Grant C.; Zhou, … - In: Journal of business-to-business marketing 31 (2024) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10014514706