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Operationalization of corporate entrepreneurship and its performance implications in China : an empirical study

Wang, Yonggui; Zhang, Xiao - In: Journal of Chinese entrepreneurship 1 (2009) 1, pp. 8-20

Persistent link: https://www.econbiz.de/10003928321

Revisiting motivation preference within the Chinese context : an empirical study

Song, Lianke; Wang, Yonggui; Wei, Jiangru - In: Chinese management studies : CMS 1 (2007) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10003936614

The changing face of marketing management in China

Wang, Yonggui; Feng, Hui - In: The changing face of management in China, (pp. 52-74). 2010

Persistent link: https://www.econbiz.de/10003956395

Editorial: Management issues in the entrepreneurial process for Chinese new ventures

Zhang, Yuli; Wang, Yonggui - In: Journal of Chinese entrepreneurship 2 (2010) 2, pp. 113-115

Persistent link: https://www.econbiz.de/10003992018

Customer's perceived benefits of interacting in a virtual brand community in China

Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10009766323

Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry

Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244

Persistent link: https://www.econbiz.de/10010228315

A comparative study of location choice for overseas R&D investment of TNCs: an empirical study of the United States and Japan based on panel data

Wang, Yonggui; An, Shenghui; Luo, Peng - In: International marketing : emerging markets, (pp. 253-282). 2011

Persistent link: https://www.econbiz.de/10008937358

Marketing competences and strategic flexibility in China

Wang, Yonggui - 2007

Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and...

Persistent link: https://www.econbiz.de/10003348524

Customer relationship investment and relationship strength : evidence from insurance industry in China

Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211

Persistent link: https://www.econbiz.de/10011487039

Access to modern marketing

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011444943