In the general framework of globalization and internationalization, the paper focuses on the advertising strategies adopted by top companies in the luxury sector. The article reports on the preliminary data of a study to determine the importance of local culture in advertising content by...

The ownership structure is important and marks the development of a market. For media companies, the change of their corporate structure is an important achievement in the cultural systematic reform and deepens the reform in the publishing and distribution industry, which is necessary for the...

In the general framework of globalization and internationalization, the paper focuses on the advertising strategies adopted by top companies in the luxury sector. The article reports on the preliminary data of a study to determine the importance of local culture in advertising content by...