Showing 1 - 10 of 17
Persistent link: https://www.econbiz.de/10003517004
Persistent link: https://www.econbiz.de/10001014275
Persistent link: https://www.econbiz.de/10013487947
Persistent link: https://www.econbiz.de/10008647939
Persistent link: https://www.econbiz.de/10003570020
Persistent link: https://www.econbiz.de/10003570116
Persistent link: https://www.econbiz.de/10003252602
Persistent link: https://www.econbiz.de/10003715084
Chapter 1: Introduction -- Chapter 2: Research Methodology -- Chapter 3: Chinese Culture-Related Scales -- Chapter 4: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected Scales -- Chapter 6: How to Adopt the Scales From This Book.
Persistent link: https://www.econbiz.de/10015075815
Persistent link: https://www.econbiz.de/10015122101