China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this...

Der Verfasser arbeitet in seiner vergleichenden Analyse des ungarischen und des chinesischen Wirtschaftsreformprozesses zunächst die parallel verlaufenden Tendenzen der Agrar- und Industriereform beider Länder heraus und kontrastiert sodann die Unterschiede beider Reformprozesse auf der...

China's growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this...

China is the fastest growing wine market, but conducting research there is fraught with a variety of issues. This article explores some of the issues the authors have dealt with in conducting wine marketing research in China over the last five years. We discuss issues with the design of research...