The proliferation of research on e-business models, by academics and practitioners, asserts a claim for the definition and classification of the many contributions on the topic, in order to clarify both the ontological domain and the state of the art of research. The extent of contributes on...

The rapid worldwide growth of e-commerce and the resulting great interest on the digital business, caused a proliferation of contributes by academics and practitioners, that identified by different points of view, the fundamental concepts, codes and functions of e-business models. The quantity...

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a...