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A typology of adaptive shopping patterns in recession

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Relationship marketing research (1994 - 2006) : an academic literature review and classification

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Towards a typology of consumer survey research

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Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment classification approach

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A classification framework for data marketplaces

Vomfell, Lara; Stahl, Florian; Schomm, Fabian; Vossen, … - 2015

Trading data as a commodity has become increasingly popular in recent years, and data marketplaces have emerged as a new business model where data from a variety of sources can be collected, processed, enriched, bought, and sold. They are effectively changing the way data is distributed and...

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The taxonomy of methodological approaches in marketing research : retrospect and prospect

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Imbalanced customer classification for bank direct marketing

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