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Exploring organizational propensity toward inbound-outbound marketing techniques adoption : the case of pure players and click and mortar companies
Bleoju, Gianita
;
Capatina, Alexandru
;
Rancati, Elisa
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5524-5528
Persistent link: https://www.econbiz.de/10011590581
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