Miller, Nancy J.; Campbell, J.R.; Littrell, Mary A.; … - In: Journal of Fashion Marketing and Management: An … 9 (2005) 1, pp. 54-70
Purpose – The research goal is to develop, analyze, and evaluate an instrument measuring perceptions and preferences of garment design characteristics, and to evaluate interpretability of results for ease of use by scientists and industry practitioners. Design/methodology/approach – This...
