Purpose – This research is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral responses based on Mehrabian and Russell's model, which utilizes the stimulus‐organism‐response (S‐O‐R) paradigm....

Purpose – This preliminary study describes the Malawi second‐hand clothing market and recommends strategies for improved distribution by entrepreneurs. We explore the potential for formal retailing of second‐hand clothing in Malawi and present avenues for further research on the topic....

Purpose – The purpose of this paper is to explore the roles of telepresence and fantasy in an online apparel shopping experience. Online apparel consumers undergo a virtual product experience (telepresence) that simulates the product experience in a brick‐and‐mortar store. Fantasy entails...