This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed questionnaire. Repeated measures analysis of variance and...

Describes the results of a survey of 281 adult women in the state of Florida. We used the 15 adjective pairs of the Malhotra self‐concept scale to measure their self‐image. A valid and reliable self‐report scale measured their fashion innovativeness, thus identifying those consumers most...

This study examined several personal characteristics of frequent clothing buyers. The data came from a survey of 533 adult consumers including college students and non‐students. As shown in prior studies of clothing as well as other products, the heavy users in this study described themselves...

As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e‐commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers...

Purpose – The purpose of this paper is to show how materialism, brand engagement in self‐concept (BESC), and status consumption influence clothing involvement and brand loyalty. Design/methodology/approach – The authors use data from a survey of 258 US college students to test a model...

Purpose – To compare and contrast clothing buyers who buy in stores, on the internet, and through catalogs so as to better understand these behaviors. Design/methodology/approach – We surveyed 805 US consumers. They reported attitudes and shopping behaviors. These were compared among those...