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Proactive customer education, customer retention, and demand for technology support : evidence from a field experiment
Retana, German F.; Forman, Christopher; Wu, D. J. - In: Manufacturing & service operations management : M & SOM 18 (2016) 1, pp. 34-50
Persistent link: https://www.econbiz.de/10011437906
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Technology support and post-adoption IT service use : evidence from the cloud
Retana, German F.; Forman, Chris; Narasimhan, Sridhar; … - In: Management information systems : mis quarterly 42 (2018) 3, pp. 961-978
Persistent link: https://www.econbiz.de/10011919665