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Segmenting the collegiate football game spectator: a cluster analysis approach
Kim, Young Hoon; Duncan, Jen L.; Jai, Tun-Min (Catherine) - In: Sport, Business and Management: An International Journal 6 (2016) 1, pp. 76-96
determine best group segmentation. Findings – Through a factor-cluster analysis, two distinct groups are identified as attendees …
Persistent link: https://www.econbiz.de/10015006860
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Spa market segmentation according to customer preference
Denizci Guillet, Basak; Kucukusta, Deniz - In: International Journal of Contemporary Hospitality Management 28 (2016) 2, pp. 418-434
method of market segmentation in the spa industry. This study could help spa professionals to design customized spa products …
Persistent link: https://www.econbiz.de/10014764559
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Emotions and visitors’ satisfaction at a museum
Del Chiappa, Giacomo; Andreu, Luisa; G. Gallarza, Martina - In: International Journal of Culture, Tourism and … 8 (2014) 4, pp. 420-431
’s satisfaction. Originality/value – This study adds to the growing literature on emotions as a tool for segmentation and positioning …
Persistent link: https://www.econbiz.de/10014768425
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A segmentation of adolescent online users and shoppers
W. Hill, William; E. Beatty, Sharon; Walsh, Gianfranco - In: Journal of Services Marketing 27 (2013) 5, pp. 347-360
Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet, and to segment the sample based on these motivations. Design/methodology/approach – This research occurs in two phases: a qualitative phase involving interviews with...
Persistent link: https://www.econbiz.de/10014906427
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An empirical approach on labour segmentation. Applications with individual duration data
Álvarez de Toledo, Pablo; Núñez, Fernando; Usabiaga, … - In: Economic Modelling 36 (2014) C, pp. 252-267
the labour market is segmented, and this segmentation can be treated empirically by grouping workers, jobs and matches … propose two empirical measures related to this idea: propensity to match, and segmentation in worker and job groups. The …
Persistent link: https://www.econbiz.de/10011048739
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A Methodology to Model Water Demand based on the Identification of Homogenous Client Segments. Application to the City of Barcelona
Fontdecaba, Sara; Grima, Pere; Marco, Lluís; Rodero, … - In: Water Resources Management 26 (2012) 2, pp. 499-516
Water management has become a vital concern for both water supply companies and public administrations due to the importance of water for life and current scarcity in many areas. Studies exist that attempt to explain which factors influence water demand. In general, these studies are based on a...
Persistent link: https://www.econbiz.de/10010997384
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Segmenting the toy industry: a study of pre‐teen Millennials
Patino, Anthony; Kaltcheva, Velitchka D.; Lingelbach, David - In: Journal of Consumer Marketing 29 (2012) 2, pp. 156-162
utilizes both cluster and correspondence analyses, which are the most appropriate for investigating segmentation in this …
Persistent link: https://www.econbiz.de/10014848948
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Consumer shopping orientation: identification and characterization of outshoppers
Patel, Jayesh D.; Shukla, Yupal S. - In: Journal of Indian Business Research 8 (2016) 1, pp. 43-64
Purpose Despite having strategic inflection, retail set-ups in India have been continuously raising a challenge for suppliers of retail products aiming to all to target the right consumers in accordance with their ever-changing preferences. This adds a complexity to retailers offering services...
Persistent link: https://www.econbiz.de/10014874977
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Developing a motivation-based segmentation typology of Facebook users
Shao, Wei; Ross, Mitchell; Grace, Debra - In: Marketing Intelligence & Planning 33 (2015) 7, pp. 1071-1086
developing an effective segmentation strategy of Facebook users. Additionally, the paper seeks to add validity to the scale …-motivation and segmentation. Practical implications – For marketers who communicate with market segments via social media, the … the nuances of different user segments. This research provides marketers with a motivation and demographic segmentation …
Persistent link: https://www.econbiz.de/10014946972
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Toward a shopping typology of primary male grocery shoppers
Mortimer, Gary - In: International Journal of Retail & Distribution Management 40 (2012) 10, pp. 790-810
contribution to segmentation literature and grocery retail practice in several ways. It presents the first retail typology of male …
Persistent link: https://www.econbiz.de/10014803596