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Cluster analysis
Consumer behaviour
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Velden, Michel van de
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The journal of brand management : an international journal
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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2
Cluster correspondence analysis
Velden, Michel van de
;
D'Enza, Alfonso Iodice
;
Palumbo, …
-
2015
Persistent link: https://www.econbiz.de/10010502739
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3
Least-squares bilinear clustering of three-way data
Schoonees, Pieter C.
;
Groenen, Patrick J. F.
;
Velden, …
-
2015
Persistent link: https://www.econbiz.de/10010502743
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