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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Ensemble methods for cluster analysis
Hornik, Kurt; Leisch, Friedrich - In: Adaptive information systems and modelling in economics …, (pp. 261-268). 2005
Persistent link: https://www.econbiz.de/10003320106
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Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011730667