Clustering algorithms partition a set of n objects into p groups (called clusters), such that objects assigned to the same groups are homogeneous according to some criteria. To derive these clusters, the data input required is often a single n × n dissimilarity matrix. Yet for many...

The Segmentation-Targeting-Positioning (STP) process is the foundation of all marketing strategy. This chapter presents a new constrained clusterwise multidimensional unfolding procedure for performing STP that simultaneously identifies consumer segments, derives a joint space of brand...