This study investigates aspects of host perception to be used for the formulation of possible strategic tourism policies. A community segmentation framework with cluster analysis and multinomial logit model was applied to data of Folgaria - a small mountain community in Trentino South-Tyrol,...

Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims, through an empirical application, to determine the optimal way to choose both the best cluster algorithm and the best cluster partition.For this purpose, an empirical study...