Introduction -- You as coach, your inner coach -- The outer coach: the skills and behaviours of great coaches -- being coached -- structure, process and models -- preparing to coach -- coaching winning sales teams in action -- coaching winning sales teams, the how -- final thoughts -- meet our...

Great sales coaching positively impacts individual, team and organisational sales performance. However, in today's results-driven and time-poor business world, the embedding of sales coaching into everyday practice is often overlooked. This guide utilises the authors' own experiences of helping...