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American and Chinese thinking styles : attitude effects on holistic and attribute ads
Liang, Beichen; Cherian, Joseph - In: Organizations and markets in emerging economies 5 (2014) 1, pp. 74-89
Persistent link: https://www.econbiz.de/10010472775
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Concrete thinking or ideographic language : which is the reason for Chinese people's higher imagery-generation abilities?
Liang, Beichen; Cherian, Joseph; Liu, Yili - In: International journal of consumer studies 34 (2010) 1, pp. 52-60
Persistent link: https://www.econbiz.de/10003938968