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A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Minton, Elizabeth A.; Cornwell, T. Bettina; Kahle, Lynn R. - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 309-321
Persistent link: https://www.econbiz.de/10011695073
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Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Xie, Hu; Minton, Elizabeth A.; Kahle, Lynn R. - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 627-644
Persistent link: https://www.econbiz.de/10011614275