Similar Search Results

Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements

Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10011304689

Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand

Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519

Persistent link: https://www.econbiz.de/10003881148

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 208-218

Persistent link: https://www.econbiz.de/10011376321

Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements

Yoon, Hye Jin; Mayer, James Mark - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 725-740

Persistent link: https://www.econbiz.de/10010467596

Do Humour and Threat Work Well Together? The Moderating Effect of Need for Cognition in Humourous Threat Persuasion Advertisements

Yoon, Hye Jin; Mayer, James - 2015

Using humour to communicate threatening information in advertising has often been observed in practise, but seldom been tested in research. Integrating the humour and threat persuasion literature, the current research tested the effects of humourous threat persuasion and need for cognition (NFC)...

Persistent link: https://www.econbiz.de/10014140633