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Positive affect and decision processes : some recent theoretical developments with practical implications
Isen, Alice M. - In: Handbook of consumer psychology, (pp. 273-296). 2008
Persistent link: https://www.econbiz.de/10003716195
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Positive affect, intertemporal choice, and levels of thinking : increasing consumers' willingness to wait
Pyone, Jin Seok; Isen, Alice M. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 532-543
Persistent link: https://www.econbiz.de/10009161353
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Unpacking the cognitive processes of the boundedly rational newsvendor
Niranjan, Tarikere T.; Ghosalya, Narendra K.; Menon, … - In: Production and operations management : the flagship … 32 (2023) 10, pp. 3138-3157
Persistent link: https://www.econbiz.de/10014430690