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Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention

Burman, Bidisha; Biswas, Abhijit - In: Journal of Product & Brand Management 13 (2004) 6, pp. 379-389

One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to consumers' positive response towards exaggerated or implausible claims. This paper examines the moderating roles of a contextual variable‐market price dispersion for a...

Persistent link: https://www.econbiz.de/10014895814

Partitioned pricing : can we always divide and prosper?

Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436

Persistent link: https://www.econbiz.de/10003598471

Making probability judgments of future product failures : the role of mental unpacking

Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248

Persistent link: https://www.econbiz.de/10009569969

Consumer evaluations of sale prices : role of the subtraction principle

Biswas, Abhijit; Bhowmick, Sandeep; Guha, Abhijit; … - In: Journal of marketing 77 (2013) 4, pp. 49-66

Persistent link: https://www.econbiz.de/10009782082