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Meta-analysis of cultural diff...
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Cognition
Consumer behaviour
27
Konsumentenverhalten
24
Internationales Marketing
20
International marketing
19
Brand management
14
Markenführung
14
Brand
13
Designation of origin
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Herkunftsbezeichnung
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Markenartikel
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Multinationales Unternehmen
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Transnational corporation
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Brand image
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Markenimage
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United States
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Advertising effects
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Werbewirkung
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Country of origin
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Cultural identity
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Globalisierung
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Globalization
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Kulturelle Identität
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Advertising
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New product development
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Werbung
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China
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Creativity
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Cross-cultural management
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Culture
5
Innovation
5
International market entry
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Internationaler Markteintritt
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Kreativität
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Personality psychology
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Persönlichkeitspsychologie
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Produktentwicklung
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Auslandsinvestition
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Baack, Daniel W.
2
Magnusson, Peter
2
Bacon, Donald R.
1
Dow, Douglas
1
Hassan, Ahmad
1
Maertz, Carl P.
1
Parente, Ronaldo Couto
1
Randrianasolo, Arilova A.
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Semenov, Alexey V.
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Till, Brian
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Westjohn, Stanford A.
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Wilson, Rick T.
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Zdravkovic, Srdan
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International journal of advertising : the quarterly review of marketing communications
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter
;
Westjohn, Stanford A.
;
Semenov, Alexey V.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
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2
Confirmation bias in individual-level perceptions of psychic distance : an experimental investigation
Baack, Daniel W.
;
Dow, Douglas
;
Parente, Ronaldo Couto
; …
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
8
,
pp. 938-959
Persistent link: https://www.econbiz.de/10011398736
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3
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
4
When learning is not enough : a process model of expatriate adjustment as cultural cognitive dissonance reduction
Maertz, Carl P.
;
Hassan, Ahmad
;
Magnusson, Peter
- In:
Organizational behavior and human decision processes : …
108
(
2009
)
1
,
pp. 66-78
Persistent link: https://www.econbiz.de/10003811838
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