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"I" follow my heart and "we" rely on reasons : the impact of self-construal on reliance on feelings versus reasons in decision making
Jiewen Hong; Chang, Hannah H. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 6, pp. 1392-1411
Persistent link: https://www.econbiz.de/10010526528
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Why does psychological distance influence construal level? : the role of processing mode
Yan, Dengfeng; Sengupta, Jaideep; Jiewen Hong - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 598-613
Persistent link: https://www.econbiz.de/10011734568
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Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin; Keh, Hean Tat; Lee, Angela Y. - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 151-168
Persistent link: https://www.econbiz.de/10012016496