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Cognitive ambidexterity in entrepreneurial leadership : four country exploratory study of women entrepreneurs' early customer acquisition strategies

Onyemah, Vincent; Rivera Pesquera, Martha - In: Organizations and markets in emerging economies 6 (2015) 1, pp. 10-28

Persistent link: https://www.econbiz.de/10011295653

Cognitive ambidexterity : successful selling by women entrepreneurs

Onyemah, Vincent; Rivera-Pesquera, Martha - In: Go-to-market strategies for women entrepreneurs : …, (pp. 75-83). 2019

Persistent link: https://www.econbiz.de/10012220732

Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs

Onyemah, Vincent; Rivera-Pesquera, Martha - In: Go-to-market strategies for women entrepreneurs : …, (pp. 75-83). 2019

This chapter compares and contrasts the application of cognitive ambidexterity by women entrepreneurs in Kenya, Mexico, Nigeria, and the United States of America. It focuses on how women entrepreneurs exhibit entrepreneurial leadership during first customer acquisitions. Analysis of interview...

Persistent link: https://www.econbiz.de/10015092033