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The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick; Pieters, Rik; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
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Introduction to visual marketing
Wedel, Michel; Pieters, Rik - In: Visual marketing : from attention to action ; …, (pp. 1-8). 2008
Persistent link: https://www.econbiz.de/10009260347
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino; Pieters, Rik - In: Journal of business research : JBR 63 (2010) 11, pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Heads up : head movements during ad exposure respond to consumer goals and predict brand memory
Pieters, Rik; Wedel, Michel - In: Journal of business research : JBR 111 (2020), pp. 281-289
Persistent link: https://www.econbiz.de/10012237814